With Biniam Girmay's arrival as a founding stone of the re-branded structure, the
NSN Cycling Team will write a brand new chapter in the team's history, however the team's sporting core remains the same with Finn Kjell Carlström in charging of anything team-related as most of the
Israel - Premier Tech staff continues. The move also includes rebranding of the development team to NSN Development Team.
Joel Borràs, NSN President & Founder: "It is a huge challenge for NSN to immerse ourselves in the world of cycling, a sport with global reach. It represents a fantastic opportunity to explore new ways of communicating and connecting with a sport that aligns with the values of our company, and for the
NSN Cycling Team to bring fresh passion to a sport that has inspired millions of people for many years."
Stoneweg Group CEO, Jaume Sabater: "Launching
NSN Cycling Team is a proud moment for all of us and we are incredibly excited to work with Kjell and the whole team to ensure we can compete at the very highest level of world cycling in the years ahead. Cycling is a sport that promotes values we firmly believe in from ambition and resilience to teamwork and integrity. Our new WorldTour team aims to embody these principles and inspire the next generation of riders and fans."