It's been known for a few weeks now that Israel and Premier Tech will part ways with the formation led by Kjell Carlström at the end of the 2025 season, but who will become the successor of the project which previously had an Israeli-Canadian image was a well-kept secret. Although rumours surfaced that the team will be registered in Switzerland, it's only now that we have learned the name of the old-new WorldTour team -
NSN Cycling Team!
With Sylvan Adams moving away from the project completely, the new flag will indeed be Swiss, but the team's soul will be Spanish from now on. NSN enters cycling from a consolidated position in the sports and entertainment industry. The company had brought Spanish football legends of Real Madrid and Barcelona to a the fans in Mexico and much more.
NSN's arrival will be reinforced thanks to the financial and structural support of Stoneweg, an international investment platform based in Geneva, which has operated for years as a key partner in various sectors and has given a definitive boost to this new sporting phase.
With Biniam Girmay's arrival as a founding stone of the re-branded structure, the NSN Cycling Team will write a brand new chapter in the team's history, however the team's sporting core remains the same with Finn Kjell Carlström in charging of anything team-related as most of the
Israel - Premier Tech staff continues. The move also includes rebranding of the development team to NSN Development Team.
Words from new sponsors
Joel Borràs, NSN President & Founder: "It is a huge challenge for NSN to immerse ourselves in the world of cycling, a sport with global reach. It represents a fantastic opportunity to explore new ways of communicating and connecting with a sport that aligns with the values of our company, and for the NSN Cycling Team to bring fresh passion to a sport that has inspired millions of people for many years."
Stoneweg Group CEO, Jaume Sabater: "Launching NSN Cycling Team is a proud moment for all of us and we are incredibly excited to work with Kjell and the whole team to ensure we can compete at the very highest level of world cycling in the years ahead. Cycling is a sport that promotes values we firmly believe in from ambition and resilience to teamwork and integrity. Our new WorldTour team aims to embody these principles and inspire the next generation of riders and fans."