Evenepoel now stands ahead of Tour de France double champion
Jonas Vingegaard, all-terrain superstar
Wout van Aert, and multi-discipline World Champion
Mathieu van der Poel in the sport’s financial pecking order.
It’s a status he’s earned not just through results — including a Vuelta a Espana victory, multiple World Championship titles, stage race wins and even a pair of Olympic gold medals — but through a unique blend of star power, marketability, and long-term potential. In a sport increasingly shaped by media presence and global reach, Evenepoel ticks every box.
Evenepoel’s transfer, confirmed by Soudal – Quick-Step following the early termination of his existing contract, ends months of speculation that had swirled despite his deal originally running through 2026. It also reflects a growing trend in the World Tour: long-term contracts are no longer guarantees of continuity.
Red Bull - BORA - hansgrohe have been here before — acquiring Primoz Roglic in 2024 under similar circumstances — and were persistent in their pursuit of Evenepoel, beating out other interested parties, most notably INEOS Grenadiers. With Red Bull's funding power and a sweeping reorganisation behind the scenes — including the recent departures of Rolf Aldag and Enrico Gasparotto from BORA’s management — the transfer feels more like a coordinated takeover than a simple rider signing.
The question now is whether this investment will deliver the ultimate prize. With his team built around him and full management support in place, the stage is set. And when the 2026 season begins,
Remco Evenepoel won’t just be riding for victories — he’ll be riding with a price tag that reflects the weight of expectation like never before.