The fight for marginal gains within the World Tour peloton is increasingly becoming something of an arms race as rivals teams look to outdo each other and gain a potentially vital edge. In the process though, the costs of the newest tech and equipment are rising and rising, potentially causing a big financial disparity within the peloton.
Because of this, Danish cycling legend
Brian Holm, who has seen multiple sides of the development of cycling tech as both a rider and sports director over the years, has felt it right to deliver a stark warning about the future of the sport. "If you take the Danish time trial. There are many young people who say: 'We don't have a helmet for 15,000 or this for 12,000. We don't have the expensive suit or the right bike'. So they stay away,"
begins the 62-year-old on the latest episode of the Cafe Eddy podcast. "It's a bit of a shame that it ends up costing the tip of a jet fighter."