"Cycling is one of those sports that people almost fall into by accident. Everyone had a bike growing up, everyone learns how to ride a bike, and I think the inspiration for riding that bike, and potentially taking it further and wanting to ape some of those successes that we see in the Olympics every four years is something that comes from having that on TV in front of you."
"For many, terrestrial coverage of the Tour de France has been their only entry point to a sport that is fundamentally extremely niche," Obese-Jecty said. "The Tour de France is more than just a famous cycling race, it is the gateway to a sport that is otherwise comparatively inaccessible, now made even more so by the decision to remove live free-to-air coverage from our TV screens."
"To be popular, a sport must be visible. To be visible, a sport must have a television presence," Obese-Jecty said. "The government would never allow the FIFA World Cup, the Olympic Games, or Wimbledon to be put behind a paywall."
The MP concluded by expressing his concern that "the visibility of the sport will be limited to slightly overweight, middle-aged men, like myself, pootling around on a Sunday morning in their lycra, inspiring very few."
Obese-Jecty was congratulated on securing the debate by the Minister for Sport, Stephanie Peacock, who said she "sympathised" with his points about price hikes, but added it is "not for the government to intervene in such decisions". The debate was not well attended, with around 10 people present in the room.
WBD Sports Europe's senior vice president, Scott Young, has
previously made clear that free-to-air live cycling is not on the broadcaster's "road map". He has also said that there are no concerns within WBD that putting the sport behind a paywall will stunt future fan growth.