"The ambition to reach the Tour de France within five years is bold, but it has to be": Modern Adventure reveals new identity for 2027 in expanded Factor partnership

Modern Adventure Pro Cycling will race under a new identity from 2027 after announcing an expanded partnership with bicycle manufacturer Factor. The U.S.-registered ProTeam will become Modern Adventure Factor Racing as both parties intensify their long-term project, with the stated goal of building an American team capable of reaching the Tour de France within the next five years. The agreement also strengthens the pathway for young riders by linking the professional squad more closely with Factor’s existing development structure.

The partnership between the team and Factor began as a technical collaboration during the squad’s first season in 2026, but will now evolve into a co-title sponsorship arrangement.

As part of the expansion, Factor Racing, the manufacturer's UCI Continental development team, will be integrated into the broader Modern Adventure Factor Racing structure. Team officials believe the move will create a clearer development pathway for young riders, particularly American talent seeking opportunities in Europe.

The organisation said the new structure will connect the development squad with the professional team and provide emerging riders with a more defined route to the highest levels of the sport.

Founded by former professional rider George Hincapie at the end of 2025, the team has already enjoyed a promising debut season at ProTeam level. The squad has collected five victories so far, including two stage wins at the Tour de Wallonie through New Zealand rider Ben Oliver, who also secured the overall classification. Stefan de Bod secured the South African national championships - time trial back in February, while Samuel Flórez won the queen stage of Tour of the Gila.

Modern Adventure has also gained experience in several major European classics, competing from Kuurne-Brussels-Kuurne through to Paris-Roubaix.

“I know what it feels like to be a young American rider looking toward Europe and trying to understand how to get there,” said CEO and founder of Factor Bikes Rob Gitelis, who raced in Europe during the 1980s. “There was no easy pathway then, and it still isn’t easy now.”

The team's leadership views the new partnership as a crucial step in its long-term ambitions. “The ambition to reach the Tour de France within five years is bold, but it has to be,” Gitelis said. “Factor wants to be part of that because we believe in the mission, and because we can contribute more than equipment.”

Beyond sponsorship, Factor hopes to use the partnership to create a closer connection between product development and elite competition, similar to arrangements seen at other manufacturer-backed teams. Hincapie believes the collaboration extends far beyond bicycles.

“Rob and Factor understand what we are trying to build,” he said. “This is not just about putting great bikes under our riders, although that matters at this level. It is about surrounding the team with people who understand racing, development, equipment, and the long road it takes to reach the Tour de France.”