Now, three months down the line, we still know little about whether Froome will ever return to road racing. But we also learn that the 40-year-old Brit joined Vekta as chief innovation officer. Vekta is an AI platform that analyses training data and provides insights such as power zone calculation and stress monitoring. The company already has partnerships with several top WorldTour teams.
"I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools," Froome said in a press release which
Cycling Weekly was granted exclusive access to.
"What drew me to Vekta is the team’s ambition to build something that genuinely reflects how athletes train, race and adapt over time. For me, this is about rolling up my sleeves and helping build what comes next in performance, and I’m very excited to get stuck in."
Vekta CEO Paul-Antoine Girard described Froome’s appointment as a "defining moment" for the company, which launched last spring: "Chris has spent his entire career at the very sharp end of elite performance," Girard said. "His leadership will help shape the next generation of performance tools across endurance sport."