Iconic 7-Eleven jersey comes back to life as Uno-X Mobility's special jersey for Liege-Bastogne-Liege
Cycling
7-Eleven returns to professional peloton! Uno-X Mobility rebrands and will debut the new kit at Liege-Bastogne-Liege this Sunday... and that'll be also the last time we'll see this kit, since the rebranding is for just this race. In honour of the legendary team from late 80s and early 90s, the Norwegian team will join the celebrations Eddy Merckx's birthday a bit early at the race he had won 7 times during his career.
"This Sunday, we’re not racing in red and yellow. We’re racing in history. Uno-X Mobility is reviving the iconic Team 7-Eleven," reads the statement on team social media.
"For one day only, we’re reviving Team 7‑Eleven - not just as a tribute to cycling tradition, but as a celebration of the strong partnership between Uno‑X and 7‑Eleven, both proudly part of the REITAN family."
"The stunt also marks a tribute to the 80th birthday of one of the sport’s most influential riders, Eddy Merckx, whose name is deeply tied to both the race and the original 7‑Eleven team of the 1980s."
The name of Eddy Merckx resonates through this project with the bikes also coming from a brand founded by 'The Cannibal'. "For Liège 2025, Uno‑X Mobility Cycling will ride a special edition of the Ridley Noah Fast 3.0, provided by Belgian manufacturer Belgian Cycling Factory, which today owns the Eddy Merckx bicycle brand."
"CeramicSpeed adds a high-performance touch with its OSPW system, the Fusion jerseys blend heritage with speed, Sweet Protection supplies custom helmets, and GripGrab completes the look with matching gloves. Even the Škoda team cars are wrapped in 7‑Eleven graphics - turning the Ardennes back to the 80s."
As mentioned, this change is only temporary, but... Looking at this beatiful jersey one must wonder... isn't it shame that it's just for this one time?
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Ondrej ZhasilCycling Journalist
Ondřej Zhasil is a cycling journalist at CyclingUpToDate and has been part of the team since 2023. He is based in Ostrava, the third-largest city in the Czech Republic, and covers professional cycling across the main UCI competitions, including the Tour de France, the Giro d’Italia, and La Vuelta a España. A key focus of his work is startlist analysis and pre-race coverage, where he examines team selections, rider line-ups, and tactical scenarios ahead of major events.
Alongside WorldTour coverage, Ondřej has developed specific expertise in junior cycling and in racing across East Asia, including competitions in China and Japan. He also maintains a broad working knowledge of other disciplines and levels, including cyclocross, while continuing to expand his understanding of mountain bike racing.
Ondřej holds a bachelor’s degree in Mathematics and Physics, which supports his analytical, data-driven approach to performance and race analysis. In his reporting, he regularly uses ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available.
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