Team Visma | Lease a Bike share sneak peek of Tour de France jersey after announcement of new sponsorship deal

Cycling
Thursday, 24 April 2025 at 19:00
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Every year, Team Visma | Lease a Bike release a special edition of their traditional jersey for the Tour de France and 2025 is set to be no different. After the announcement of a new sponsor, set to debut on their Tour de France jersey, the team have released a sneak peek of what the likes of Jonas Vingegaard, Sepp Kuss, Wout van Aert, Simon Yates and Matteo Jorgenson will be wearing later this year.
The new sponsor announced, is SKIL, a United States based company that has plenty of experience of the peloton having been the title sponsor of a French team in the mid-1980s and later supported a Dutch team from 2006 to 2012.
“This partnership feels like coming home," says Commercial Director of SKIL, Edwin Aartman in a press release on Team Visma | Lease a Bike's official website. "Cycling has always been part of SKIL's identity, and the match with Team Visma | Lease a Bike’s forward-thinking vision is perfect. Whether you're renovating a home or racing through the Alps, it’s all about passion, precision, and pushing limits. With this step, we’re proud to support both top athletes and the next generation of talent, while connecting with makers across Europe.”
“It’s fantastic to welcome SKIL back into professional cycling. The brand has a rich history in the sport, and we are proud that they are now taking this next step with our team," adds Jasper Saeijs, Chief Business Officer at Team Visma | Lease a Bike. "We share the same ambition to keep innovating, build sustainable performance, and develop talent. That gives us great confidence in a long and successful partnership.”
As mentioned, the team also intriguingly show off what the SKIL sponsor will look like when it arrives on their jersey at the 2025 Tour de France. You can see the sneak peek for yourself down below!
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