INEOS Grenadiers was at the top of the cycling world in the 2010's when it came to Grand Tour racing but in recent years it has lost it's position. In an attempt to resume it's charge back towards the top the team is looking for new sponsors and budget and as soon as next week we could see TotalEnergies in the jersey of the British team.
The Tour is the biggest event of the year and the one with the most media exposure, which lures in big sponsors to the sport. For a long time it has been rumoured that INEOS could seek to have TotalEnergies as a title sponsor of the team, increasing it's French focus. TotalEnergies is already the sole title sponsor of a French ProTeam, and so it is unclear if the team's future could be at risk.
According to L'Équipe TotalEnergies will become a sponsor for the British team already during the upcoming Tour de France, although most likely only in a minor role. However, as was the case with Red Bull and the BORA team recently, it could open way for a title sponsorship in the exact same way.
Besides the signing of Axel Laurance, this week it has been reported that the team would be close to signing Dorian Godon - this could indicate a focus in bringing in French riders to the team in order to have a bigger appeal towards the French sponsor.
UPDATE
It is no longer a rumour but instead confirmed news, as announced by the British team itself in a social media post. "We’re delighted to announce a major new jersey partnership with leading global integrated energy company, TotalEnergies" the team wrote. Whilst it is not possible to see details on what should be a new jersey, this should soon be revealed ahead of the Grand Boucle.
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INEOS Grenadiers 🤝 TotalEnergies
— INEOS Grenadiers (@INEOSGrenadiers) June 26, 2025
We’re delighted to announce a major new jersey partnership with leading global integrated energy company, @TotalEnergies 🤜🤛 pic.twitter.com/v3XpyWrYfu
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