Jumbo-Visma becomes 'Visma – Lease a Bike' in 2024

Jumbo will pull out of the Jumbo-Visma team as a sponsor. This was known, and led to a sponsor chase which even led to a possible merger with Soudal - Quick-Step. That has been pulled off the table, but the Dutch team will certainly become Visma - Lease a Bike into 2024.

This has been reported by Wielerflits, who argue that several sources have confirmed this information. Lease a Bike is a bike leasing company which works in the Benelux and Germany - continuing to target the same sponsor audience. This is no coincidence however, the company is owned by Pon who equally own the Cervélo bike brand - currently used by the Dutch team.

The news are yet to be announced but are likely close to that point. Into 2024 the Dutch team changes colours and should continue to have a budget between 25 and 30 million euros per season - still, considerably smaller than UAE Team Emirates and INEOS Grenadiers.

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Cycling Jumbo-Visma

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