This Tour de France, we’re inviting you to #ExploreIsrael! Our special jersey is inspired by the Israel National Trail, the walking and bike trail that runs through the heart of Israel and celebrates the most exotic landscapes and must see destinations ⚪️🔵🟠 Get ready to…
"Hopefully, we can bring a lot of attention to the team and our home country, Israel" - Israel - Premier Tech co-owner, Sylvan Adams
CyclingSaturday, 01 July 2023 at 10:00
Sylvan Adams, co-owner of Israel - Premier Tech, is excited to have his team's colors at the world's biggest cycling again. Adams talked to Jerusalem Post about what it means to him to make good name for Israel in the world.
"The bar is quite high for us this year because we won two stages at last year’s Tour. Hopefully, we can pull off some exciting wins and bring a lot of attention to the team and our home country, Israel."
"2.5 billion viewers around the world will tune in to the Tour during the three weeks of the race. They will see the trail on our jerseys, and the colors that we have chosen. My idea is to bring the real Israel that we know and love to these viewers – not the Israel that is portrayed in the media."
"We want to bring an Israel that is not well understood to hundreds of millions of people who don’t know Israel. We are bringing the noble side of Israel into their living rooms."
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