Continental announced as main sponsor of 2024 Giro d'Italia

Continental Tires will be front and centre at the 2024 Giro d'Italia, as a main sponsor for both the 107th edition of the Maglia Rosa race and the Giro-E.

“We are leaving for this adventure with great enthusiasm," declares Giorgio Cattaneo PR, Communication & Event Manager of Continental Italia. "It will be a great opportunity to meet the many people who share the enthusiasm for this sport. We are proud to be able to participate as protagonists in the Giro, an Italian excellence that fuels passions and creates value, generating important economic benefits and enhancing the beauty of our country. For us it means communicating the essence of the Continental brand: we will work hard to raise awareness on the issues of safety on the roads and on the vision of a mobility which, thanks to technological research, is able to respond to today’s growing needs and which is increasingly linked to sustainability issues”

“With Continental we find a partner of international level on the Giro d’Italia and with whom we share common objectives," adds Matteo Mursia, Chief Revenue Officer of RCS Sport. "The organization of events such as the Corsa Rosa and the Giro-E cannot ignore fundamental issues such as safety, sustainability, innovation and performance."

"All these elements fit perfectly with Continental’s declared objectives," he concludes. "The Giro d’Italia is a three-week journey across our beautiful territory and we are certain that we have no better partner than Continental to undertake it.”