The team will be rocking full Specialized gear, and the brand will be featured on the jersey for the first time with the team. A lot of attention is given to this, and the team in a press release explains the importance of such a choice:
“The full product range, consisting of 50 new items, has been built from the ground up in collaboration with
Red Bull - BORA - hansgrohe. This has allowed us to focus in on very specific requirements for both racing and training needs of the riders," they explain.
"We have built a full, holistic performance apparel package for all weather racing conditions utilizing Kinetic pattern cutting to build new product blocks, chamois development with the Body Geometry Team, brand new material and trim development, and validating and testing all of our kit in the WinTunnel. These product combinations are optimized to perform at the highest standards for any eventuality, incorporating aerodynamics, thermal regulation and moisture management. The final look of the design is intended to pull focus to some of these product design and development highlights, whilst also allowing the three name sponsors,
Red Bull - BORA - hansgrohe to stand highlighted on the kit," they concluded.