Team DSM-Firmenich reveal 2024 jersey - New sponsors and new colours

Cycling
Thursday, 16 November 2023 at 11:03
newdsmjersey
Team DSM-Firmenich will take in a new title sponsor into the 2024 season and alongside it, it has become the first World Tour team to reveal it's colours for 2024. The Dutch team will become Team DSM-Firmenich PostNL.
The new title sponsor is a provider of postal and logistical solutions and becomes a prominent part of the team into the coming season. A Dutch-focused company, it resembles the successful chase for a domestic sponsor that Jumbo-Visma also went through.
Alongside the announcement, the team shared a video in which they reveal a first look into the new jersey, which changes significantly, now as a combination of white, blue and orange.

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