"Just do it!" - Team Visma | Lease a Bike bring in Nike as new sponsor ahead of 2025 Tour de France
CyclingWednesday, 25 June 2025 at 10:00
Team Visma | Lease a Bike has a new global powerhouse to call as a sponsor, with the arrival of sports clothing megabrand Nike. Just in time for the 2025 Tour de France too, where Jonas Vingegaard will hope to 'Just do it!' and reclaim the Maillot Jaune.
Although not officially official just yet, the easily recognisable Nike tick could be seen on the team cars of Team Visma | Lease a Bike during the Dutch individual time trial National Championships on Tuesday in the Netherlands, giving a sneak peak at what is to come for the team of Vingegaard, Wout van Aert, Sepp Kuss, Matteo Jorgenson and more.
Nike are far from a stranger to the sport of cycling either. A former sponsor of the iconic leader's jerseys at the Tour de France, Nike's arguably most well-known link to the sport is through a prolific sponsorship campaign with Lance Armstrong between 1996 and 2012, which ended only after the truth of Armstrong's doping scandal was revealed. In terms of more modern stars, the likes of Mark Cavendish and Demi Vollering can both call themselves Nike athletes.
For Team Visma | Lease a Bike meanwhile, this new sponsorship deal is the third such agreement struck ahead of the 2025 Tour de France, after the previously announced partnerships with Rabobank and Skil.
claps 13visitors 7
Write a comment
Just in
Popular news
Latest comments
- Visma is riding in hope that they can remix their 2022 tactics and bait Pogacar into beating himself... But the good thing about Pogacar losing the way he did is that he learned his limits and is both stronger and smarter... Vingegaard's career becomes more interesting. This man tends to shut his season down after the TdF... Perhaps he will need to start preparing for the GTs that Pogacar does not target and racing beyond the summer because he is on a really big salary for his current level of performance and he has too many bad days to ever beat a healthy Pogacar over 3 weeks ... Funny how Visma paced all day two days running and lost time at the line on both days..DoctorNurse7125-07-2025
- No one mentioned the man of the day: Adam Yates. He hasn't done much this Tour, can't blame him for coming in under top form after doing the Giro. But his long, long pull after a grueling day kept everyone, even Vingo, from attacking until very late, which set up Pogi for a counter attack. Vingo knows he needs a lot more than the few seconds he can gain in the last two k's, but Yates absolutely shut him down. Kudos Adam!velodan25-07-2025
- pogačar’s ability to raise his level mid career really is just staggering. he’s gotten SO much stronger since the last time he and vingegaard faced each other both healthy. it’s kinda sad, but jonas’ career is really just OVER now. i’m actually anticipating something similar happening to mvdp next year. i’ve mentioned once before this so sorry for repetition, but i really expect pog to up his level again to make sure that he never loses roubaix or msr again either, just like he did when he got sick of losing to mathieu at flanders. i don’t think mvdp can improve enough to ever win there again against pogačar, but pogi can clearly find more and more watts when he wants or needs them. he also never fatigues at all, which is a great advantage he has over mathieu, who definitely feels it when he completely empties his tank one weekend during the classics season, then pays for it the following week. i think the only question mark left is whether or not pogačar can get to a point where he’s dominating bunch sprints, too. i realize that sounds insane and impossible, and i am half joking. half. this is a level of dominance that i think will ultimately exceed almost any other athlete in any sport. others come to mind, like alexander karelin, the olympic wrestler. but pog is like karelin as a middleweight who moves up and down in divisions and just dominates everywhere. or like a michael jordan who can ALSO completely dominate in the paint as a center. just staggering. the only questions left in cycling have to do with how much better pogačar will decide to get.OCexile25-07-2025
- What about a fine for visma for break checking with no one in front ,knowing pogacar was behind them ?captmike25-07-2025
- The fines are a money grab for the pockets of the tour organizerscaptmike25-07-2025
- Jonas is maxed out, you can have a solid team but if you can't drop the main protagonist then you lose. I give him credit for believing in himself and doing his best, and let's be honest, he's better than every other stage racer except for Tadej. If you don't race much in the lead up to July it's hard to do anything special in the Tour, no matter how good you are.awp24-07-2025
- If that's what it is. Seems more like a pathetic attempt at mind games.Renz24-07-2025
- Of course Jonas's chances of winning are mostly over, barring a Pogi crash. But of course Jonas isn't going to say that until Pogi victory is truly inevitable. Just like Pogi in 2022 - not admitting defeat. Shouldn't we admire rather than mock the fighting spirit?mobk24-07-2025
- 4 minutes, some weird visma tactics and a very strong Pogacar … well yea it is over.ChrisBe24-07-2025
- Jonas loses every time Pogacar goes one to one with him. Then says afterwards the race isn't over. He has been transformed into a PR machine.Renz24-07-2025