"Just do it!" - Team Visma | Lease a Bike bring in Nike as new sponsor ahead of 2025 Tour de France
Cycling
Team Visma | Lease a Bike has a new global powerhouse to call as a sponsor, with the arrival of sports clothing megabrand Nike. Just in time for the 2025 Tour de France too, where Jonas Vingegaard will hope to 'Just do it!' and reclaim the Maillot Jaune.
Although not officially official just yet, the easily recognisable Nike tick could be seen on the team cars of Team Visma | Lease a Bike during the Dutch individual time trial National Championships on Tuesday in the Netherlands, giving a sneak peak at what is to come for the team of Vingegaard, Wout van Aert, Sepp Kuss, Matteo Jorgenson and more.
Nike are far from a stranger to the sport of cycling either. A former sponsor of the iconic leader's jerseys at the Tour de France, Nike's arguably most well-known link to the sport is through a prolific sponsorship campaign with Lance Armstrong between 1996 and 2012, which ended only after the truth of Armstrong's doping scandal was revealed. In terms of more modern stars, the likes of Mark Cavendish and Demi Vollering can both call themselves Nike athletes.
For Team Visma | Lease a Bike meanwhile, this new sponsorship deal is the third such agreement struck ahead of the 2025 Tour de France, after the previously announced partnerships with Rabobank and Skil.
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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