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“I don't want fans paying €10 to watch on Alpe d'Huez” – Former Tour de France star fears worrying precedent as 2027 Grand Départ charges spectators

Cycling
Richard Carapaz at the 2026 Tour de France
Rolf Sorensen has warned that professional cycling risks becoming increasingly exclusive after the organisers of the 2027 Tour de France Grand Départ introduced paid admission for the official team presentation in Edinburgh. The former Tour stage winner fears the decision could contribute to a worrying trend, even invoking the possibility of supporters one day being charged to watch the race on Alpe d'Huez.
Tickets for the ceremony at Edinburgh Castle on 30 June, two days before the race begins in Scotland, started at £27 and have already sold out. It marks the first time since the 2014 Grand Départ in Yorkshire that spectators have been charged to attend the Tour's official team presentation.
"I wouldn't want people having to pay €10 to get onto Alpe d'Huez either. It's a bad trend," Sorensen warned on TV 2 Sport's Med Schwung på cycling podcast.
His concerns are rooted in the atmosphere surrounding cycling's biggest races, where supporters can spend days gathering along mountain roads without needing tickets or designated seating areas.
"I think it's a bad trend," he said. "Being able to go and sit by the roadside for free, that's part of what makes cycling special. You see French fans arriving several days in advance, having barbecues and enjoying themselves. That's something cycling offers that perhaps no other sport can."

"Cycling is a sport for the people"

The 2022 Tour de France Grand Départ in Copenhagen remains a particularly fond memory for Sorensen. Thousands of supporters gathered at Tivoli Gardens for a free team presentation, giving the Danish riders an extraordinary welcome before the race began on home roads.
"We managed it at Tivoli. There were at least 25,000 people there. Everyone could come along and be part of the celebration," he recalled. "It created a really special atmosphere. We need to be careful about turning these things into exclusive VIP events. Cycling is a sport for the people."
Tour organisers recorded an attendance of 15,000 rather than the 25,000 recalled by Sorensen. The reception nevertheless produced one of the memorable images of that year's Grand Départ, with Jonas Vingegaard visibly moved by the welcome from his home supporters before going on to win his first Tour de France title.
Edinburgh's ceremony will take a different approach. Produced by the Royal Edinburgh Military Tattoo, the seated event on the castle esplanade will combine the presentation of the Tour's 184 riders with traditional Scottish entertainment. Tickets ranged from £27 to £99, with organisers confirming on 30 October that the available seats had sold out.
Supporters without tickets will still be able to see the riders beforehand. The entire peloton is scheduled to travel from Holyrood Palace along the Royal Mile to Edinburgh Castle, with the procession open to the public free of charge. Watching the Tour itself from the roadside will also remain free when racing begins on 2 July.
The Edinburgh presentation will take place five years after Copenhagen welcomed the Tour with its free celebration at Tivoli Gardens. While the Royal Mile procession offers another opportunity for supporters to see the world's best riders, the official ceremony itself will be restricted to those who secured one of the sold-out tickets.
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