“For a rider like him, it's just peanuts”: Tadej Pogacar’s €100,000 appearance fee prices him out of traditional post-Tour criteriums

Cycling
Sunday, 19 July 2026 at 06:00
Tadej Pogacar on Stage 10 of the 2026 Tour de France
Tadej Pogacar is unlikely to appear at the traditional post-Tour criteriums in Boxmeer (the Netherlands) or Aalst (Belgium) after this year's Tour de France, with organizers admitting that the Slovenian's appearance fee is simply beyond their budget.

A hefty appearance fee

Should Pogacar secure what would be his fifth Tour de France title, fans hoping to see him in the popular exhibition races immediately after the Tour may be left disappointed. According to Het Nieuwsblad, the world champion is reportedly asking for an appearance fee of around €100,000.
"We simply can't afford him," Aalst organizer Renno Roelandt said. "As the organizer of a free criterium, we just can't manage the amount he's is asking for. The financial risk is too great."
Roelandt also questioned whether the financial incentive would be enough to tempt the UAE Team Emirates - XRG leader. "Maybe other criteriums will sign him, but a lot depends on his own plans. For a rider like Tadej Pogacar, the earnings from a post-Tour criterium are just peanuts."
Tadej Pogacar on stage 11 of the 2026 Tour de France
Tadej Pogacar on stage 11 of the 2026 Tour de France

Other priorities

Instead of chasing Pogacar, the organizers in Aalst are now hoping to attract Belgian star Remco Evenepoel.
A similar outlook exists at Daags na de Tour in Boxmeer, where organizer Pierre Hermans also doubts the Tour favorite will make the trip. "If I'm honest, I don't expect Pogacar to come, for several reasons," Hermans said.
He explained that money is only one part of the equation. "The team manager has a say. His wife has a say. Maybe he has to go to altitude camp. You never have everything under control."
With recovery, training plans, and preparations for the remainder of the season all factoring into the decision, Pogacar's post-Tour schedule remains uncertain, but organizers on both sides of the Belgian-Dutch border are already preparing for the possibility that cycling's biggest star will not be on the start line.
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