Det danske firma Bygma tegner mindre sponsorat på Visma Lease a Bike-holdet 👇
Danish sponsor Bygma will join Visma | Lease a Bike for Tour de France and Tour de France Femmes
CyclingWednesday, 22 May 2024 at 08:30
Visma | Lease a Bike has announced a new partnership with Bygma, a Danish company that provides products and services to professionals in the construction sector. The Bygma logo will be featured on the shirts and pants of the Dutch team during the upcoming Tour de France and Tour de France Femmes. It is not yet known where exactly the logo will be printed on the kit.
With two-time Tour winner Jonas Vingegaard, Visma | Lease a Bike has a Danish leader, but the team had no Danish sponsors until now. "At Bygma, we are truly proud to be the first Danish partner for Team Visma | Lease a Bike, becoming part of a success story," says Klaus Hadsbjerg, CEO of Bygma.
"Like thousands of Danes, Bygma has followed Team Visma | Lease a Bike’s progress over an extended period. So, when the opportunity to support arose, it wasn’t to be missed."
Lasse W. Svendsen, Marketing Director of Bygma, adds, "We see a perfect connection between Team Visma | Lease a Bike and Bygma. It is a team prepared down to the smallest detail, constantly fine-tuning to optimize and realize their great potential, just like us."
Sander Kruis, commercial director of Team Visma | Lease a Bike is also enthusiastic about the new partnership. "We have been specifically looking for Danish affiliates. Therefore, we are excited to welcome Bygma as our first Danish partner, enthusiastically supporting us in our ambition to grow. Together, we aim to stay at the forefront. We look forward to working together and realizing our shared vision."
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