VIDEO: Team Visma | Lease a Bike reveal new jersey for 2024 Tour de France 'Renaissance'

Cycling
Thursday, 20 June 2024 at 13:53
teamvismaleaseabikerenaissancejersey
At the Tour de France, often the teams with yellow colours are encouraged or told to switch colours so as to not confuse with the race's iconic yellow jersey. However, taking the race's exposure, many teams and sponsors often reveal special-edition jerseys for the biggest cycling race on the planet, and Team Visma | Lease a Bike have shared with the world their new blue jersey for this year's race.
It was a long-teased moment, as the team heavily advertised the upcoming reveal for the jersey. They call it 'Renaissance', inspired by the race's start this year in the art-famous Italian city of Florence. The jersey has a rather different design than a regular one, with tones of yellow, dark and light blue.
You can check the release video below:
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3 Comments
Weekiwachee 20 June 2024 at 14:30+ 38

Very pretty but why the fleur de lys, though? We abolished monarchy long time ago...

collo 22 June 2024 at 15:21+ 1

Just check the coat of arms of the city of Florence (the place that was at the epicentre of Renaissance).

Weekiwachee 22 June 2024 at 15:23+ 38

I see. Thank you for sharing. I can understand now. Still a faux pas in my opinion as the symbol is a bit taboo nowadays in France.

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