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Unibet Rose Rockets on the move - ProTeam might sign World Tour classics specialist and former Grand Tour stage winner

Cycling
FlorianSenechal (2)
Unibet Rose Rockets are on the lookout for new riders that can boost their chances in the classics, and to help the team achieve a wildcard towards the Tour de France. One rider, Florian Sénéchal, might be helping the French team towards both objectives.
Unibet have had a relatively quiet transfer season, only with the signing of Axel Mariault confirmed for the 2027 season. The team has lost Clément Venturini; whilst Odd Christian Eiking has tired from the sport. Amongst the three riders that don't officially have a contract for 2027 already are Victor Lafay - who has not raced in the Unibet jersey throughout his entire 2026 contract, Sergio Meris and Kilian Verschuren.
The team had been linked to a potential signing of Primoz Roglic, but it had been clarified that the second-division team lacked the funds to sign such a major figure. Led by Dylan Groenewegen and the likes of Lukas Kubis and Wout Poels, Unibet has had a substantial performance increase in 2026.
A clear objective is to maintain its quality, and potentially receive a wildcard for the 2027 Tour de France - something that appeared likely for this year's edition, but ultimately Caja Rural - Seguros RGA was selected.
The team already carries a French license, although that hasn't appeared to previously be a factor. But the signing of an experienced French rider might contribute towards this effort. According to L'Équipe, the team should sign Florian Sénéchal.
FlorianSenechal
Florian Senechal is likely signing with Unibet Rose Rockets

Florian Sénéchal, a potential gold mine for Unibet

Sénéchal turned professional in 2014 with Cofidis but has had his career marked by the years spent at Quick-Step. From 2018 to 2022, he was part of the most recent gold age of the Belgian team, helping it win several cobbled classics and monuments; whilst taking several meaningful wins himself.
The 33-year old has won races such as Le Samyn, Druivenkoers - Overijse and the Primus Classic; whilst he has also won a sprint stage at the 2021 Vuelta a España. He's a former French national champion; and has come close to winning classics such as the E3 Saxo Classic and In Flanders Fields.
Over recent years, Sénéchal has raced two years for the Arkéa team which came to an end this past year; and this year Alpecin - Premier Tech. A classics specialist and quality sprinter at his prime, he's carried his experience to become a leadout man as well.
At smaller races, Sénéchal remains able to score important UCI points for a team who seeks them - he was recently Top10 at Paris-Tours - but is also an experienced leadout man for the likes of Fabio Jakobsen and Arnaud Démare. At Unibet, he could have leadership opportunities in the classics-filled calendar, whilst providing Dylan Groenewegen with a trusted supported.
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