Tour de France has always been one of the most famous cycling events in the world. According to Discovery Sports, this year’s tour has set new streaming and broadcast record.
It broke records in 50 European markets, including Denmark, Finland, Italy, Netherlands, Norway, Sweden, and Ireland. It does not stop with European markets, The
Tour de France was broadcast and streamed in the U.S. by NBC Sports and Peacock, and the market saw the tour bring five times the audience compared to the previous year.