Riding around in style! Mathieu van der Poel signs deal to race in €300,000 watch

Cycling
Sunday, 02 February 2025 at 12:05
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Mathieu van der Poel is on the brink of history as he chases a record-equalling seventh cyclocross world title tomorrow. Already a six-time world champion in the discipline, his star power continues to rise, having also claimed world titles on gravel and the road.

Off the bike, Van der Poel has secured a deal with luxury watch brand Richard Mille. He will now race wearing the RM 67-02 Automatic Extra Flat, a high-end sports watch valued at over 300,000 euros.

He joins a select group of cyclists, including Mark Cavendish, Julian Alaphilippe, and Tadej Pogacar, who have also worn Richard Mille timepieces. Back in the 2021 Tour de France, when Van der Poel wore the yellow jersey, he jokingly pointed out that he was the only classification leader without one, as Alaphilippe and Pogačar sported their watches while wearing the green and white jerseys.

Now, all eyes are on tomorrow’s race. Will Van der Poel claim his seventh world title, or will Wout van Aert deny him the record? Only time will tell, but one way or another, history could be made tomorrow. Van Aert will be the massive underdog, as Van der Poel has not lost yet this season and he has looked imperious throughout the year.

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