Red Bull partners with Julian Alaphilippe and Marc Hirschi's new team!

Tudor Pro Cycling Team has been evolving over the past years quite a lot and this Wednesday they have announced a new sponsor. Red Bull comes in, not as a title sponsor as they already do this with a current World Tour team, but it signals it's ambitions into the cycling world.

The energy sports drink already personally sponsors high-level multi-disciplinary riders such as Tom Pidcock and Wout van Aert, and last year it officially moved in full-time to the cycling world to sponsor Red Bull - BORA - hansgrohe, bringing in a budget boost that is seeing the team sign plenty quality riders. It now joins the team as a energy drink provider.

Team CEO Raphael Meyer wrote in a press release that “we are very happy to welcome as the official energy drink partner of Tudor Pro Cycling and can’t wait to continue our journey together.” The press release shows very much the intent of Red Bull to dedicate itself to cycling, and increasing it's presence in the pro peloton.

"Red Bull is reinforcing its dedication to the evolving world of road cycling and endurance sports, where discipline, resilience, and innovation intersect," the team wrote.