Work hard, play hard! Our frame of mind for 2024! 🤩 Say 👋 to our new denim kit, representing our team’s perspective for 2024: daring to stand out, while keeping our feet on the ground. Working hard together, while having fun together.
Mathieu van der Poel and Jasper Philipsen in denim - Alpecin-Deceuninck reveal new 2024 equipment ahead of the UAE Tour
CyclingThursday, 15 February 2024 at 10:43
The 2024 season is well under way but there is one World Tour squad which has only now revealed it's new jersey. After the end of the cyclocross season, Alpecin-Deceuninck will begin to use a new 'denim' inspired jersey, which will be worn by the likes of Mathieu van der Poel and Jasper Philipsen.
The team has shared a video today showing off it's new colours. A jersey that is very similar to that of Soudal - Quick-Step, the Belgian team continues to have similar colours but a different pattern in it's jersey. Denim was the inspiration for the design, in what is an outfit that stands out more than in the previous season.
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That looks kind of really good yet still simple design. I like the denim, atands oit yet is not overppwering at all!