End of the INEOS era? British WorldTour team set for new title sponsor and kit reveal ahead of 2026 Giro d’Italia
Cycling
INEOS Grenadiers are expected to confirm a new co-title sponsor ahead of the 2026 Giro d’Italia, with a London press conference scheduled for April 28.
According to Daniel Benson, Danish IT company Netcompany is set to join the team in a deal that has been in progress for several months. The agreement is understood to cover five years and to be worth in the region of €100 million, with the brand expected to feature prominently on both the jersey and the team name.
The timing points to an immediate rollout. The team are expected to race the Giro d’Italia in new kit, bringing forward what had initially been planned as a pre-Tour de France announcement.
INEOS owner Jim Ratcliffe is expected to remain in place, with the change focused on naming rights rather than ownership. Dave Brailsford is also set to continue, although his formal position has yet to be clarified, while Geraint Thomas is likewise still expected to remain involved with the team beyond the current transition period.
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Backing a team that is trending upward again
The expected sponsorship shift comes at a point where results have begun to stabilise.
INEOS Grenadiers have not dominated the 2026 season, but they have been consistently present across stage races. A team time trial victory at Paris-Nice and a stage win at Itzulia Basque Country have been backed up by regular GC involvement, with multiple riders contributing rather than a single defined leader.
That collective approach has not yet produced an overall win at the highest level, but it represents a clear step forward compared to the inconsistency seen in previous seasons. In that context, the Netcompany deal is not arriving at a low point, but alongside a period of relative sporting stability.
INEOS Grenadiers at the pre-2026 Tour of the Alps press conference
Further investment could follow
The team’s commercial structure may continue to evolve beyond this agreement. There is internal expectation that TotalEnergies could increase its involvement from 2027, once its current ProTeam sponsorship cycle ends.
Should that materialise, it would bring additional funding at a level similar to the reported Netcompany deal and move the team towards a multi-sponsor model more commonly seen among its WorldTour rivals.
For now, attention turns to London and the expected confirmation of the deal. The most immediate change will be visual, but the longer-term impact will be reflected in how the team is positioned moving forward, with the INEOS name set to share prominence for the first time.
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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