Rising star of women cycling Zoe Bäckstedt officially becomes Red Bull athlete

Cyclo-cross, mountain bike, track and road star Zoe Bäckstedt has announced her new sponsorship agreement with Red Bull. The Canyon//SRAM rider thus joins the likes of Tom Picock and Wout Van Aert representing the Austrian-based company.

Announcing the news on Instagram, Bäckstedt was quite brief stating simple: "So... this happened," with a self-explaining photo of herself with box filled with Red Bull goods and promotional items.

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