Red Bull continues to work towards becoming a new title sponsor of BORA-Hansgrohe and after buying major ownership shares of the German World Tour team, it seems like it is only a matter of time until the name Red Bull becomes a house name in the professional peloton.
While most expected the Austrian brand to not make their move earlier than for the 2025 season, Austrian newspaper Krone suggests things have been developing in the background much faster than the public thought and Red Bull will be ready to step into the spotlight already at the 2024 Tour de France Grande Départ in Firenze.
Announcing new sponsor goes head to head with new look and knowing Red Bull from other sports, it is only natural to assume that the group around Primoz Roglic would then be wearing a dark blue outfit with the iconic Red Bull logo.
How much of this information is accurate remains to be seen in coming months, however the official entrance of such big player (as Red Bull is) into the professional sport of road cycling could bring big changes, not only for BORA-hansgrohe's budget...
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