Team DSM to change title sponsors before Tour de France and become DSM-Firmenich

Cycling
Wednesday, 10 May 2023 at 12:36
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A revelation has came this morning of another team - such as Trek - Segafredo - which will be renamed before the Tour de France. Team DSM will be renamed DSM-Firmenich.
According to RadioCycling the team will be relaunched in mid-June and go through new kit and rebranding throughout the month in preparation for the Tour de France. Frequently teams show off unique equipments during the Tour, however the Dutch team will outright have new sponsors.
This comes perhaps as a breath of fresh air for the team who was said to be unsure to have continuation over the coming years- at least at World Tour level. This may comes as a financial help as well as a possibly base for the team to build itself over the coming years. This will apply to both men's and women's teams.
Romain Bardet and Sam Welsford are set to be leading the team at the Grand Boucle with goals for the overall classification and sprint stages. It's a dynamic team which focuses on youth and is currently leading the Giro d'Italia with Andreas Leknessund.

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