💥 Exclusive: @TeamDSM will be relaunched in mid-June as DSM-Firmenich, with a rebrand and new kit in time for @LeTour and @giro_donne. @cmbell310 will have all the scoop's details, including what it means to the team's finances, in episode 3 of RadioCycling, released on Friday.
Team DSM to change title sponsors before Tour de France and become DSM-Firmenich
CyclingWednesday, 10 May 2023 at 12:36
A revelation has came this morning of another team - such as Trek - Segafredo - which will be renamed before the Tour de France. Team DSM will be renamed DSM-Firmenich.
According to RadioCycling the team will be relaunched in mid-June and go through new kit and rebranding throughout the month in preparation for the Tour de France. Frequently teams show off unique equipments during the Tour, however the Dutch team will outright have new sponsors.
This comes perhaps as a breath of fresh air for the team who was said to be unsure to have continuation over the coming years- at least at World Tour level. This may comes as a financial help as well as a possibly base for the team to build itself over the coming years. This will apply to both men's and women's teams.
Romain Bardet and Sam Welsford are set to be leading the team at the Grand Boucle with goals for the overall classification and sprint stages. It's a dynamic team which focuses on youth and is currently leading the Giro d'Italia with Andreas Leknessund.
Read also
claps 0visitors 322
Just in
Popular news
Latest comments
- “During a TT, I am basically blind”. That was his quote after crashing into the barriers in a TT. The problem isn’t the UCI, radios or air bags. The problem is the riders and their teams.JoeyB22-12-2024
- I think you overestimate scientific knowledge and for sure the spreading of it. There are huge numbers of people in similar situations, if there were an easy solution somebody would be making big money out of it. Nerve pain can have many complex origins or be due to complex combinations of reasons. Even if you discover a reason there is not always a solution. Migraines haven’t been solved either. I have had lower back/hip nerve pains on and off for over 30 years, no kind of doctor has ever found a way to reduce, prevent or solve the problem. It may just be that some people are born with nerves that are too short or get twisted out of position during certain movements.Mistermaumau22-12-2024
- Amazing ride by her and very promising for her future. On a side note, it’s a bit worrying all these wins riders have after emotional moments in their lives, someone will come up with emotional doping at some point. Maybe give them fake news just before a big race to get hormones pumping.Mistermaumau22-12-2024
- I doubt he will have the energy to do that if he continues to do leadout for Phillipsenabstractengineer22-12-2024
- I know several people who’ve tried contacting sport airbag manufacturers and none of them ever got a reply. Might be hard to organise anything with such attitudes.Mistermaumau22-12-2024
- It's the BBC. Who cares outside of little Britain.leodis22-12-2024
- Crawl back under your stone.leodis22-12-2024
- Thanks Dadmobk22-12-2024
- Hard to believe with the advancment of modern medicine he can not find a cause for this.frieders321-12-2024
- You continue to platform these two cheats. With that in mind I can no longer use your site. I know my leaving means little, but, sometimes you have to take a stand. See ya!DJ21-12-2024