Red Bull in center of attention at Giro d'Italia: Introduction of so-called 'Red Bull KM' might shake up general classification

The organisers of Giro d'Italia prepared a wild card for this year's GC battle. That will be introduction of bonification intermediate sprints as we know them from smaller stage races. Sponsored by Red Bull, this 'Red Bull KM' will be a breath of fresh air with bonus seconds awaiting first riders on certain point of every road stage.

"In 19 of the 21 stages of the 108th edition, scheduled from May 9 to June 1, a particular kilometer of the route, marked by the Red Bull branding, will be the "gateway" to the only intermediate finish line valid for the general classification: the first three to pass through the exit gate of the kilometer will obtain bonuses of 6, 4 and 2 seconds, in order," says official press release.

"Since the Red Bull KM will represent the only intermediate phase of the race in which bonuses will be awarded for the purposes of the general classification, in addition to the stage finish line (where riders earn 10, 6 and 4 seconds respectively), the transit will spark a brawl in the group of riders."

"The race for bonus points will be central from the first stages in Albania, when the classification will be tight. The Red Bull KM, present in every stage (except time trials), will liven up the battle for the lead until the grand finale in Rome. A few seconds can change everything, as in 1948, when the Giro was decided by a margin of just 11 seconds, and overturn the predictions," it highlights.

"Thanks to the Red Bull KM, day after day the competing teams will be more and more encouraged to win the precious time bonuses up for grabs. At the same time, the attackers and the group will have one more reason to put on a show for the fans in the toughest race in the world."

Finally, an unspecified surprise awaits those who reach the finish line after three weeks of hard work. "And for the grand finale in Rome, in the Eternal City, where the best will lift the Trofeo Senza Fine, Red Bull will reserve an incredible surprise for the entire caravan."