In his quest to claim the Rainbow Jersey in the men's elite road race at the 2024 World Championships in Zurich, Tadej Pogacar has been given a custom, and particularly stunning Colnago worth a reported €17,200 (£14,326/$19,223).
Predominantly white, the special edition V4RS is adorned by splashes of pink and yellow, inspired by and paying tribute to, Pogacar's historic double Grand Tour success at the Giro d'Italia and the Tour de France in 2024. More than just those two colours though, the white is also said to reference Pogacar's dominance in the Best Young Rider classification at the Tour de France over recent seasons, with a hint of blue because of the Slovenian's joy at Paris-Nice and Tirreno-Adriatico.
Take a look at the stunning bike for yourself down below! And, if you like what you see, don't fear. It is available to purchase exclusively online from Colnago between the 26th of September and the 14th of October. It will then be available in selected stores across Europe, although not for cheap, retailing at a price of €17,200 (£14,326/$19,223).
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