In his quest to claim the Rainbow Jersey in the men's elite road race at the 2024 World Championships in Zurich, Tadej Pogacar has been given a custom, and particularly stunning Colnago worth a reported €17,200 (£14,326/$19,223).
Predominantly white, the special edition V4RS is adorned by splashes of pink and yellow, inspired by and paying tribute to, Pogacar's historic double Grand Tour success at the Giro d'Italia and the Tour de France in 2024. More than just those two colours though, the white is also said to reference Pogacar's dominance in the Best Young Rider classification at the Tour de France over recent seasons, with a hint of blue because of the Slovenian's joy at Paris-Nice and Tirreno-Adriatico.
Take a look at the stunning bike for yourself down below! And, if you like what you see, don't fear. It is available to purchase exclusively online from Colnago between the 26th of September and the 14th of October. It will then be available in selected stores across Europe, although not for cheap, retailing at a price of €17,200 (£14,326/$19,223).
Kieran WoodDeputy Editor-in-Chief
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He regularly contributes to DartsNews.com and CyclingUpToDate.com, where he covers professional cycling and darts. In cycling, his work includes liveblogs from major races, including the Tour de France, the Giro d’Italia, and La Vuelta a España, alongside race reports and analysis. He has also conducted interviews with professional riders.
His reporting spans the full racing calendar, from one-day classics to stage races, with a focus on accurate, real-time coverage and clear contextual analysis. For statistics, results, and historical context, he regularly uses resources such as ProCyclingStats. To support reporting on rider activity and training context where relevant, he also references Strava.
In his work, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles as new, verified information becomes available.
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#Matos 🚲 / Voici le vélo qu'aura 🇸🇮 Tadej Pogacar lors de la course en ligne des championnats du Monde : le Colnago V4Rs. 📷 Colnago
🇸🇮 Tadej Pogacar will rock this Colnago on the #Zurich2024 roads! 🔥
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