Decathlon becomes even more of a tongue twister as they welcome new title co-sponsor CMA GCM!
Cycling
A few speculations down the road, but it's finally become clear which company would join forces with Decathlon from 2026 onwards. The sports brand will be joined by CMA GCM, allowing the team to considerably improve their budget to a level where the French formation compete with the world's best.
As insurance company AG2R La Mondiale withdraws from the sport after three decades of dedicated support, the strongest French team at the moment was on a look out for a new title co-sponsor. Early rumours pointed towards a rather surprising name - cosmetics company L'Oréal, news that were later debunked. But it's true Decathlon will continue to grow in years to come.
"The change is more than just a structural one: it reflects our strategy to deepen our involvement at the highest level. We want to shape the future of the sport, not just sponsor the present," said Céline Del Genes, Decathlon's Global Chief Customer Officer.
Dominique Serieys, team manager of Decathlon AG2R, also emphasized the importance of the future. "We want to prepare for a great future with Paul Seixas in 2028 or 2030. We want more top talent and a bigger budget."
"CMA CGM will become co-sponsor of the Decathlon CMA CGM cycling team from January 1, 2026," the announcement indicates. "Following the announcement of Decathlon's acquisition of the professional cycling team at the end of the 2025 season, an ambitious new chapter begins."
"The CMA CGM Group, a global player in maritime, land, air, and logistics solutions, joins DECATHLON as a principal partner until the end of 2030," the statement continues. "A French alliance committed to performance. A shared energy for a global ambition."
According to Cyclingnews, the budget should grow from 30 to 40 million (euros) per year. This has allowed Decathlon to actively on hunt on the market with big hitters such as Olav Kooij, Tiesj Benoot or Matthew Riccitello expected to join the French WT team.
Ondrej ZhasilCycling Journalist
Ondřej Zhasil is a cycling journalist at CyclingUpToDate and has been part of the team since 2023. He is based in Ostrava, the third-largest city in the Czech Republic, and covers professional cycling across the main UCI competitions, including the Tour de France, the Giro d’Italia, and La Vuelta a España. A key focus of his work is startlist analysis and pre-race coverage, where he examines team selections, rider line-ups, and tactical scenarios ahead of major events.
Alongside WorldTour coverage, Ondřej has developed specific expertise in junior cycling and in racing across East Asia, including competitions in China and Japan. He also maintains a broad working knowledge of other disciplines and levels, including cyclocross, while continuing to expand his understanding of mountain bike racing.
Ondřej holds a bachelor’s degree in Mathematics and Physics, which supports his analytical, data-driven approach to performance and race analysis. In his reporting, he regularly uses ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available.
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- Yeah, unreal.
parisbound0008-11-2026 - there needs to be space in life for pointless comments!Ketterechts08-11-2026
- That is a very lazy way of putting it but so far on this website it seems like everyone is happy to look at everything lazily, even things that annoy them intensely. All they want to do is state their feeling and position but ask most to analyse a problem or come up with solutions or improvements and you’re stunned by silence. Nobody even really knows how this all happens. It’s very simple and quick to just say the UCI did it but I bet you they didn’t, I bet you not more than 2 people were involved, more likely just 1. The UCI may be ultimately responsible but it is not their decision, this is about hierarchy, power and delegation. The fact that protest is possible also means it isn’t over and that MORE people could get involved for a thorough review which could throw up anything. It is highly likely it was a sole commissar who decided and has that power in a first round. Therein might lie the problem the UCI has to consider, is it acceptable to give so much authority to one single person when it is quite possible for them to have a natural bias or be too easily susceptible to imposed bias. Who is to say an individual in this position isn’t susceptible to collaboration with outside players with interests in the results, nations, families, teams, betting companies, etc. On the one hand we have sports where these problems have been worked on way more to reduce such problems, on the other hand we have sports with far stricter and more draconian rules not even concerning safety or obstruction that nobody really questions like false starts or stepping out of lane or zones in athletics. If cycling hastowork on itself, it would be good if protagonists (all kinds) would start doing a little more than just moaning over outcomes.Jumpyjohn08-11-2026
- Yes, so why not make comments less pointless?Jumpyjohn08-11-2026
- What a race! I didn't expect Vanthourenhout to collapse like that, and Wyseure did take the fight to Nys, but there was no doubt at the end. I also wonder what Aubin Sparfel would be capable of were he to race in the elites now. In the U23 ranks he is making good work of Giel Lejeune, who himself is among the better riders in the elites, and a top 10 contender in the big races (3rd at Kleebergcross, 8th at Berencross and 5th at Heerderstrand). In the French Cup, Sparfel is significantly better than Romain Debord (8th at Koppenbergcross and 10th at the Euros) and Rémi Lelandais (12th at Koppenbergcross and 19th at the Euros).
Rafionain-Glas08-11-2026 - There really was nothing in it. Schreiber was so much faster, and Brand was fighting to stay in the wheel in the sprint. Schreiber did move a bit, but to say she closed the door doesn't make sense because Brand couldn't enter it anyway, abd she wasn't impeded.Rafionain-Glas08-11-2026
- He should have been allowed to go to Movistar. Right now both arent a good fit for each other and are just wasting each other's time and effortabstractengineer08-11-2026
- Thibau Nys does exactly what Iserbyt is calling forRafionain-Glas08-11-2026
- i did not see it. was the relegation justified or an overly hard decision? and don‘t cross riders deviate from straight lines all the time? bumping into each others when they cut corners, etc … why being more strict with the rules on the finish sprint?Ketterechts08-11-2026
- seems like we are advertising the website with pointless comments…Ketterechts08-11-2026
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