B&B Hotels becomes new co-sponsor of Team Arkéa Samsic from 2024 onwards

Huge news for Team Arkéa Samsic as B&B Hotels will step in as a co-sponsor from 2024 onwards, vastly increasing the French team's budget. The team will be known as Arkéa-B&B Hotels in the future.

B&B Hotels is not a new name in the cycling world. The French hospitality company has been linked with the Vital Concept project from 2019 to 2022. After the team surprising folded in December 2022, the company had to look for other investment opportunity.

Samsic remains associated with the team as a sponsor, says manager Emmanuel Hubert. “I definitely want to emphasize that. Samsic has been supporting us since 2018 and will continue to do so.”

“B&B Hotels enables us to take a new step in our development over the next two years, enabling us to become a permanent fixture in the professional cycling peloton for both men and women,” said Hubert.