America's new team, Modern Adventure-Factor Racing, is following up its impressive debut season by snapping up a former UAE Team Emirates - XRG development rider, confirming the signing of American Owen Cole for the 2027 season.
The 22-year-old joins the team as they stated their ambition to contribute to supporting the development of American cycling's talents, re-iterating their commitment to maintaining a team that's made up by at least half of their riders being from the US.
George Hincapie's setup made their
splash into cycling in 2026 and have major ambitions to establish themselves as a top ProTeam and turn their attention to the WorldTour in the future.
Already making waves at the likes of UAE Tour, Paris-Roubiax, Volta a Catalunya and the Canadian Classics this season, they've picked up six wins across their first season. Now, they welcome Cole to their ranks, following up on their signing of Jonas Rutsch.
A former U23 US road champion, Cole also finished second in the time trial and 10th in the elite men's road race at the National Championships this season. He was also part of the UAE Gen Z development team in 2024.
Former UAE development rider joins team
“Joining this team as an American feels extra special. Not only is it an organisation I think can take me to the next level, it is a project I look forward to being able to say I was a part of,"
Cole said.Co-founder Hincapie hopes that the team can help Cole reach the next level after two years at club level following his season with the UAE structure.
Hincapie said: “We're excited to welcome Owen Cole to the team. He's a talented young rider with a bright future, and we're excited to help him develop.
"Supporting young, talented American riders is important to us and part of our mission, and we look forward to helping Owen reach the highest level of the sport.”