Pascal Michiels leads search strategy and content performance at CyclingUpToDate.com, working across editorial, technical, and data-driven processes to improve discoverability and long-term content growth. His role goes beyond SEO, focusing on content structure, on-page clarity, and sustainable audience development.
He works closely with editors and journalists to support publishing standards while optimising articles for reach and readability. His responsibilities include search visibility, performance analysis, and translating audience demand into practical content guidance.