Israel – Premier Tech, together with the Hostages and Missing Families Forum and the Israeli Cycling Federation, announced today that it will hold a mass solidarity ride around the world to mark the 100th day since the 7 October attacks and the kidnapping of hundreds of people to Gaza.
Chris Froome has joined the campaign, calling on his millions of fans and the entire global cycling community to tie a yellow ribbon to their bikes on 14 January and dedicate their ride to calling for the release of the hostages. "As a human being, as a father myself – I cannot stand idly by," said Froome.