Alpecin/Fenix-Premier Tech partner up with Adidas to build a "legacy of innovation and excellence"
CyclingTuesday, 21 July 2026 at 01:00
A new high-profile sponsor enters the WorldTour grounds. Alpecin-Premier Tech and Fenix-Premier Tech have announced a new multi-year partnership with Adidas. The German sportswear giant provide off-bike apparel to both WorldTour teams.
For the remainder of the 2026 season, both the riders and support crews across the two teams will wear a variety of Adidas sportswear, training wear, footwear and leisure wear.
The collection is centred around head-to-toe Adidas ZNE range with embroidered team branding and a relaxed, comfort-focused design.
The riders' appearance will feature a new sleek identity for the teams when off the bike, providing them with unmissable apparel in a relaxed silhouette with comfort-focused materials and embroidered team graphics.
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Philip Roodhooft, general manager at Alpecin-Premier Tech and Fenix-Premier Tech, said in a press release: "We believe the strongest partnerships are built on shared ambition. Adidas is one of the world’s most iconic sports brands, with a legacy of innovation and excellence that speaks for itself. We are proud to welcome Adidas as a partner and excited to become part of the adidas family. Together, we look forward to building a long-term partnership that helps our athletes maximise their potential every single day."
Kerryn Foster, GM specialist sports at Adidas, said: "We are excited to partner with both the Alpecin-Premier Tech and Fenix-Premier Tech cycling teams, and proud to see the brand represented by two teams growing in confidence on the international circuit, with a shining light on their worldclass cyclists such as Mathieu van der Poel, Jasper Philipsen, Charlotte Kool and Puck Pieterse. The three stripes brand has a longstanding legacy in cycling that we are looking forward to building on both now through this partnership and in the future."
Not entirely new to the sport of cycling, Adidas has great heritage having powered some of the biggest names and teams in the peloton since the 1960s.
Ondrej ZhasilCycling Journalist
Ondřej Zhasil is a cycling journalist at CyclingUpToDate and has been part of the team since 2023. He is based in Ostrava, the third-largest city in the Czech Republic, and covers professional cycling across the main UCI competitions, including the Tour de France, the Giro d’Italia, and La Vuelta a España. A key focus of his work is startlist analysis and pre-race coverage, where he examines team selections, rider line-ups, and tactical scenarios ahead of major events.
Alongside WorldTour coverage, Ondřej has developed specific expertise in junior cycling and in racing across East Asia, including competitions in China and Japan. He also maintains a broad working knowledge of other disciplines and levels, including cyclocross, while continuing to expand his understanding of mountain bike racing.
Ondřej holds a bachelor’s degree in Mathematics and Physics, which supports his analytical, data-driven approach to performance and race analysis. In his reporting, he regularly uses ProCyclingStats for results, statistics, and historical context. He places strong emphasis on careful sourcing, editorial accuracy, and updating articles promptly when new, verified information becomes available.
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